About us

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Logo Moto Parilla


Our mission

The market niche we focus on is a new segment of customers who enjoy off-road driving and typically own a Sport Utility Vehicle (SUV). The Parilla products are the perfect complement to this class of cars, inasmuch as they make it easily possible to explore off-road trails for everyday riders with no particular riding skills.

To this purpose, the ease of riding plays a key role, due to the right, ad hoc-designed weight distribution and frame balance, the oversized wheels and tires as well as the CRV automatic transmission gear.


Business strategy

To be the first to create and occupy the new motorcycle-SUV market segment to gain the price and market share advantage for sustainable success.

To create a low cost organization that maximizes economic and financial performance through the following operating principles:

– Total design care: co-design and concurrent engineering;
– Fast new Product Development cycles for quick market response;
– Total manufacturing outsourcing to selected partner suppliers;
– Make-to-order, lean production: for quality, flexibility and speed.
– Create a low cost organization with no needs to build up an own production plant no risk of binding big capital.
– Invest in new products to ensure steady and continuous growth.


We love bikes…

…and come from the italian “Motor Valley” that gave birth to many prestigious brands for over 70 years such as Ducati, Ferrari, Maserati, Lamborghini, Morini, Italjet, Guzzi, Gilera, Malaguti, Minarelli, etc.


Kickstarter crowdfunding profile

Crowdfunding profile https://www.kickstarter.com/profile/1270196288/about



Moto Parilla Plc
8 Shepherd Market
London W1J 7JY

Contact us at: info[AT]motoparilla[DOT]it

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